Aston Science Park - Effective Marketing

Effective Marketing

Date:      Tuesday 4th December 2007
Venue:   Faraday Wharf, Aston Science Park, Birmingham. B7 4BB
Cost:      Free of charge – thanks to our sponsors
Series:   Seminars for Success
Event:     Effective Marketing
Places: over 100 attended

Synopsis
For someone who runs or manages a business, marketing will be only one of any number of other responsibilities they have. If you’re looking for ideas, approaches even inspiration to get your business on track and keep you there, this is a must attend event.

From start to finish you’ll hear ideas which will help you to out-think… out-promote… out-sell and out-market your competition.

Who will benefit?
Any owner manager or senior executive with an interest in developing their business.

Table top exhibitions will be available during the breaks and open until 11.45am. This will allow delegates the opportunity to network and gain one to one advice and assistance. If you are in the business of offering support services to businesses looking to grow, you may wish to reserve an exhibition table top or leaflet drops in the delegate packs.

Click here to view the speaker profiles

Thank you to our corporate sponsors, to view their profiles CLICK HERE

Thank you to our event sponsors, to view their profiles CLICK HERE

Faraday Wharf reception - Quality conference and meeting facilities for hire - call 0121 260 6000
Aston Science Park - The ideal business location
Call 0121 260 6000 for further details on hiring the conference and meeting rooms.

08.00	Breakfast and networking
08.45	Welcome
	Matthew Hidderley, Marketing & Communications Manager
	(Aston Science Park)
	Chair, Andy Parker, Director (Parker Business Development)
08.55	EFFECTIVE MARKETING
	John Rudd, Senior Lecturer (Aston University)
	• What is strategic marketing?
	• How can this help businesses?
	• What can businesses do?
09.10	INNOVATION MARKETING
	Tony Wilson, Director (Cambridge Marketing College)
	• Customers' perception of risk
	• Successful market strategy
	• Market segmentation
09.25	Break
09.50	LEAD GENERATION USING GIGITAL MARKETING
	Mike Broomfield, Director (Intellegentia Ltd)
	• Defining digital marketing
	• Combining practical experience with digital tools
	• Measuring success.
10.05	MARKETING & PR CASE STUDY
	Piper-Anna Shields, Head of Public Relations & Communications
	(SunGard Availability Services (UK) Ltd)
	• Marketing a Technology Company
	• How do we do it?
	• What works for our company?
10.20	Q&A and closing remarks
10.45	Close

For any further details about this event including exhibiting, please call the events team on 0121 260 6168.

Visit the events calendar for further events