Aston Science Park - Google AdWords Training Workshop

Google AdWords Training Workshop

Event: Google AdWordsTraining Workshop
Venue: Faraday Wharf, Aston Science Park, Birmingham. B7 4BB
Dates:  Thursday 7th Oct 2008
              Friday 10th Oct 2008
              Monday 20th Oct 2008
              Monday 25th Nov 2008
              Tuesday 16th Dec 2008
Registration: 12:30pm
Time: 01:30pm-4:30pm
Places: 10 places maximum

Synopsis

• Want to learn how to get more out of your AdWords campaigns?

• Ready to boost your ROI and drive more business to your site?

AdWords Seminars are designed to teach you how to manage your AdWords account more effectively by covering topics from best practices on account setup to bidding and campaign management strategies.

This half day seminar provides an overview of how Google Adwords work. Seminar leaders will use in-depth course materials, hands-on exercises and valuable tips from their years of managing AdWords to teach you how to achieve your goals.

Trainer:

Hugo Russell - Project Manager of iCentrum

Hugo Russell, Project Manager
iCentrum

Hugo is the Project Manager of iCentrum, based at Aston Science Park, specialising in taking technology to market and providing resources for ICT companies.

Hugo has 20 years commercial IT experience in pharmaceuticals, medical devices and SME business. He is always looking to maximise business benefit through the simple use of technology.

Testimonial

"Thanks for an excellent day, much thanks to all of the organiser and presenters. Would definitely recommend to colleagues and would definitely attend other courses of similar topic."
Jonathan Aston, Website Executive, Marketing Birmingham

Photo at previous course

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Online Marketing Series Diagram

Table of contents

1. Course content - Introduction
2. What is AdWords?
3. Your first campaign
4. Keywords & Research
5. Adgroups Configurations
6. Secrets to creating better adverts
7. Increasing your Click Through Rate (CTR)
8. Tracking your results
9. Customer value
10. What can you afford to pay?
11. Content Ads
12. Extras - Using misspellings

COST
£150+VAT for Aston Science Park Tenants
£295+VAT for non-Aston Science Park Tenants

SPECIAL OFFER for the 22nd July course: £195+VAT per person (for bookings confirmed before 21st April)

FLYER AGENDA & REGISTRATION
To register or for further details, please call 0121 250 3505 or email the team This email address is being protected from spam bots, you need Javascript enabled to view it

Click here to download a copy of the flyer

"Many thanks for putting on such a great course – it really was packed with amazingly useful information and advice. Thank goodness you also provided such a great pack of resources for us to be able to follow up and build on the tutorial sessions – I don’t remember feeling so fired up to follow advice!"
Karrie Hidderley, Electra Films.

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