Event: Google Analytics Training Workshop
Venue: Faraday Wharf, Aston Science Park, Birmingham. B7 4BB
Dates: Tuesday 22nd July 2008
Tuesday 7th Oct 2008
Tuesday 25th Nov 2008
Tuesday 16th Dec 2008
Time: 09:00am-12:00pm
Places: 10 places maximum
Synopsis
Google Analytics is free. It is a free web-based statistics software that enables you to identify how website visitors find your website and the patterns and routes they follow. With around 90 reports, Google Analytics provides a wealth of information and knowledge to help you effectively plan and manage your marketing campaigns effectively and thus boost your return on investment. The half day session provides an overview of how Google Analytics works, how to implement and customise reports, downloading and tracking.
Trainer: 
| | Hugo Russell, Project Manager
iCentrum
Hugo is the Project Manager of iCentrum, based at Aston Science Park, specialising in taking technology to market and providing resources for ICT companies.
Hugo has 20 years commercial IT experience in pharmaceuticals, medical devices and SME business. He is always looking to maximise business benefit through the simple use of technology.
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Testimonial
"I was very pleased with the SEO course, it totally exceeded my expectations. It was full of useful information and Hugo made it very easy to see how we could put the theory into practice. The resources we were given will be a great help to refer to. I have been on a SEO course before and even though that was good, it was no where near as useful as this course. Thank you!"
Sanjeet Sohal, Marketing Assistant, Quest Vitamins
"Thanks for an excellent day, much thanks to all of the organiser and presenters. Would definitely recommend to colleagues and would definitely attend other courses of similar topic."
Jonathan Aston, Website Executive, Marketing Birmingham
  
  
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Table of contents
1. Objectives
2. How doe Google Analytics work?
3. What can it do?
4. Keyword and Campaign Comparison
5. Advanced Configurations
6. Custom Dashboards
7. Trend and Date Slider
8. E-Commerce Tracking
9. Funnel Visualisation
10. Site Overlay
11. Key Email reports
12. Geo-Targeting
13. Report Manipulation
14. Using the Results
COST
£150+VAT for Aston Science Park Tenants
£295+VAT for non-Aston Science Park Tenants
SPECIAL OFFER for the 22nd July course: £195+VAT per person (for bookings confirmed before 21st April)
FLYER AGENDA & REGISTRATION
To register or for further details, please call 0121 250 3505 or email Tahreen Kutub
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Click here to download a copy of the flyer
"Many thanks for putting on such a great course – it really was packed with amazingly useful information and advice. Thank goodness you also provided such a great pack of resources for us to be able to follow up and build on the tutorial sessions – I don’t remember feeling so fired up to follow advice!"
Karrie Hidderley, Electra Films.
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