| 08.00 | Breakfast and networking |
08.40
| Welcome - Matthew Hidderley (Aston Science Park) |
| 08.50 | Get your Business ready for the Next Generation of the Web |
| Ian Weatherhogg, Director (Sandford Technology) |
| • Search Engine Optimisation |
| • Second guessing Google & Co |
| • WEB 2.0 (Next Generation Websites) |
| • What it means to you and where you are being taken by it |
| 09.20 | Consumer Behaviour Changes on Website Design and Online Marketing |
| Baljindra Butter, Internet Business Consultant (WSI) |
| • Your Customers are changing. Are you keeping up! |
| • Fresh ideas & practical solutions for persuading customers to act |
| • The move towards Conversion Architecture |
| • Have more of your visitors take the action you want. |
| 09:40 | Open Source Web Options and Trends |
| James Pennington, Lead IT Consultant(National B2B Centre) |
| • CMS Content Management Systems, Your Site, Your Customers, Your Content, The demand to have current content |
| • E-Commerce – get your business online and current |
| • What you need to have to be current in e-commerce |
| • Joined up Thinking - Connecting the front with the back in your business |
| 10.00 | Trends within the web |
| Hugo Russell, Project Manager (West Midlands ICT Hub) |
| • Ubiquitous computing: Computers are redundant as the internet is everything |
| • 15 Top Websites you wish you knew about. An introduction to some of the new technologies and how you can use them to enhance your website without over-complicating it. |
| 10:10 | Interactive Q&A |
| 10.30 | Break, networking and close |
| 11:00 | Round Table Discussions
Invitation only event with the speakers, researchers and selected delegates. What’s the Buzz? Trends that are driving the market plus what e-Business challenges are businesses facing?
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| 12:00 | Close |
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