Event: Online Marketing & SEO Training (Search Engine Optimisation)
Venue: Faraday Wharf, Aston Science Park, Birmingham. B7 4BB
Dates: Monday 29th Oct 2007 - FULLY BOOKED
Time: 09:30am-4:30pm
Places: 10 places maximum
Synopsis
A step-by-step workshop that will improve your Web site’s search engine positioning and increase traffic. This workshop on Search Engine Optimisation will form the basis for planning an online campaign for a Web-based business or service. It will take you through the process of site design and content optimisation, search engine submission, and directory registration.
Trainer:
| | Hugo Russell, Project Manager
West Midlands ICT Hub
Hugo is the Project Manager of the West Midlands ICT Hub based at Aston Science Park, specialising in assisting regional ICT companies make connections with prospective affiliates, suppliers and customers. Hugo has 20 years commercial IT experience in pharmaceuticals, medical devices and SME business. He is always looking to maximise business benefit through the simple use of technology.
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Testimonial
"Many thanks for putting on such a great course – it really was packed with amazingly useful information and advice. Thank goodness you also provided such a great pack of resources for us to be able to follow up and build on the tutorial sessions – I don’t remember feeling so fired up to follow advice!" Karrie Hidderley, Director, Electra Films.
"I attended The Search Engine Optimisation Course to equip myself with the ability and knowledge of being able to fully optimise all my clients websites and any projects I took on for my company, and I came out with a lot more than just the basic knowledge. This was such an eye opener for me and my entire workforce and we have already put in place strategies to fully optimise our own site. The course was well presented and the guide book has now become my bible for my day to day work. I would happily recommend it to anyone out there and I would attend it again." Mike Tashaya, Business Development Manager, Blaz Media Ltd
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Table of contents
1. Getting Started
2. Ethical and Unethical SEO techniques (Black Hat/White Hat SEO)
3. The Search Magician's Three Linking Rings
4. The First Linking Ring: Know Your Searchers (Customers)
5. The Second Linking Ring: Know the Search Engines & Directories
6. SEO Tools: Browser Bars
7. SEO Tools: Keyword Research/Project Management
8. SEO Tools: Links, KDA, and Rank Checkers
9. SEO Tools: Code Checkers, & Web Site Analytics
10. Keywords: The Golden Key to Outstanding SEO
11. The Third Linking Ring: Creating Search Friendly Web Sites
12. Before We Begin: Site Setup the Wrong Way
13. SEO Hands-On: Site Setup in a Search Friendly Way
14. Optimised Web Pages: Submitting and Monitoring Page Rank
15. Link Building: The Company You Keep
16. Tools, Tips and Resources
FLYER AGENDA & REGISTRATION
To register for the next event, please call 0121 260 6168 or email Matthew Hidderley
This email address is being protected from spam bots, you need Javascript enabled to view it
for a copy of the full flyer.
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