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Search Engine Optimisation Course |
Event: Search Engine Optimisation Course
Venue: Open Advantage, Birmingham..
Date: Wednesday 29th August 2007
Time: 09:30am-4:30pm
Places: 10 places maximum - FULLY BOOKED
Synopsis
A step-by-step workshop that will improve your Web site’s search engine positioning and increase traffic This workshop on Search Engine Optimisation will form the basis for planning an online campaign for a Web-based business or service. It will take you through the process of site design and content optimisation, search engine submission, and directory registration.
Trainer:
| | Hugo Russell, Project Manager
West Midlands ICT Hub
Hugo is the Project Manager of the West Midlands ICT Hub based at Aston Science Park, specialising in assisting regional ICT companies make connections with prospective affiliates, suppliers and customers. Hugo has 20 years commercial IT experience in pharmaceuticals, medical devices and SME business. He is always looking to maximise business benefit through the simple use of technology.
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Table of contents
1. Getting Started
2. Ethical and Unethical SEO techniques (Black Hat/White Hat SEO)
3. The Search Magician's Three Linking Rings
4. The First Linking Ring: Know Your Searchers (Customers)
5. The Second Linking Ring: Know the Search Engines & Directories
6. SEO Tools: Browser Bars
7. SEO Tools: Keyword Research/Project Management
8. SEO Tools: Links, KDA, and Rank Checkers
9. SEO Tools: Code Checkers, & Web Site Analytics
10. Keywords: The Golden Key to Outstanding SEO
11. The Third Linking Ring: Creating Search Friendly Web Sites
12. Before We Begin: Site Setup the Wrong Way
13. SEO Hands-On: Site Setup in a Search Friendly Way
14. Optimised Web Pages: Submitting and Monitoring Page Rank
15. Link Building: The Company You Keep
16. Tools, Tips and Resources
For further details please call Matthew Hidderley on 0121 260 6168 or email
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 Course photo
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