It is just what the doctor ordered – a new e-package designed specially for GPs so that they can communicate more effectively with their patients via the Internet.

Aston Science Park-based company Blaz Media – founded by two entrepreneurs from Zimbabwe, Mike Tashaya and Simon Kaguramamba – is hoping that by the end of the year more than 50 surgeries will be utilising their innovative e-solutions software.

“We have only just introduced the product to the market but already six surgeries have signed up to take it,” said managing director Simon, who added:  “Despite millions of pounds being invested in new technology for the NHS, there are still lots of doctors’ surgeries without an on-line ability to communicate effectively with their patients.”

Blaz Media’s website package for medical practices not only enables patients to have 24-hour access to practice specific news and information, but it also allows them to conduct initial registration on-line, submit change-of-address details and order repeat prescriptions. From the doctors’ point of view, the system will be able to offer general information on common illnesses and treatments, inform patients on breaking news or important government health changes and provide a platform for “frequently asked questions,” thus reducing the number of general enquiry calls received by the surgery.

“It will also be a vehicle for advertising surgery job vacancies and allowing patients to look at doctor and staff profiles, while also providing website links to community facilities, such as NHS Direct, local libraries, social clubs and support groups,” said Simon, who last October was named as Young Entrepreneur of the Year in the annual Black Country Afro-Caribbean Business Federation awards.

Mike Tashaya, who is Blaz Media’s business development manager, commented: “Medical practices can benefit enormously from having their own websites. They act as business tools, reducing telephone call volume and automating all administrative requirements, as well keeping patients informed about changes and services available within the surgery.”