Seminars for Success: Effective Marketing - Speaker Profiles
Andy Parker, Chair of this event photo

Andy Parker - Chair of the event

Andy is a Chartered Accountant and MD of Parker Business Development Ltd & Parker Financial Planning Ltd. Andy works primarily on tax planning projects however his companies provide a range of financial business services to the owner managed business sector.

The Seminars for Success programme has proved to fit well with Parker Business Development’s focus of adding value to their clients and they are proud to be associated with them.

John Rudd of Aston University photo

 


John Rudd, Lecturer, Aston University

Dr John Rudd is a Lecturer in Marketing at Aston University.  After completing his first degree John spent nearly 10 years in commerce gaining significant marketing and operational experience in retail, wholesale and construction organisations. 

John's main interests are strategic marketing, strategic planning, organisational stakeholders and how organisations cope with change.   Recent consultancy and training clients include Carillion, Jocobs Babtie, SIMS Group, Bunzl catering, and West Midlands Probation Service.

Piper Shields, Head of Public Relations & Communications at SunGard Availability Services photo

 

Piper-Anna Shields, Head of Public Relations & Communications at SunGard Availability Services (UK) Ltd

Piper heads up the Public Relations and Communications team, with responsibility for maximizing external and internal awareness about both BCM and IA, and SunGard.  Her role involves liaison with Industry Partners – such as Intellect, the National Computing Centre, CIO Connect, the Business Continuity Institute and Survive – Customers, Media, Sponsors, Analysts and other relevant audiences across the UK and Europe.



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Tony Wilson of Cambridge Marketing College photo

 

Tony Wilson, Director, Cambridge Marketing College

Tony runs his own consultancy and coaching business, helping local technology-based companies to make Marketing, Selling and other Commercial Business Strategies, and to define and install business processes for their implementation.  Tony has a Physics PhD from Cambridge University, and 25 years’ experience working for international high technology companies.

Tony is also Director of the Marketing for High Technology programme at Cambridge Marketing College.

Mike Broomfiled, Director of Intellegentia Ltd photo 

Mike Broomfield, Director of Intellegentia Ltd

Mike has over 20 years experience selling complex business solutions to large corporates and SMEs spanning a range of industry sectors. After a successful career selling for the likes of IBM, Mike set up Intellegentia, and uses that experience combined with the latest digital marketing tools to drive new business for lots of other companies.

A keen sailor, Mike spends time outside the business socializing with family, sailing and supporting the Ellen MacArthur Trust – a charity that helps young people suffering from or recovering from cancer.



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